Wednesday, 18 April, 2012

Late in the 18th century, men’s fashion took a turn for the worse. The prudish, sexually repressed Victorian age threw a wet blanket over the Dionysian debauchery of the 17th century. The reign in France of Louis XIV, with his gloriously powdered face and wig, silk stockings of cardinal red, heels, and fine plumage of velvet, ribbons, and lace, would mark the zenith of aristocratic fashion. By the time the republicans executed Louis XVI, the flush of colors, fabrics, and accoutrements had already begun giving way to a darker, more muted palette. The Industrial Revolution changed the way people dressed, as mass-produced three-piece suits became more accessible. The bourgeois class ushered in a new paradigm where men were to be defined by their commitment to industry and work, not the elaborateness of their dress. Their sobriety was a direct rebuke of the excesses of the French aristocracy.

Prominent British psychologist J.C. Flugel, in his book, The Psychology of Clothes, called this moment the “Great Masculine Renunciation,” when men “abandoned their claim to be considered beautiful” and “henceforth aimed at being only useful.” The gender divide in fashion became more pronounced. Men had very important things on their minds, and could no longer concern themselves with the frivolity of fashion. Women—bored, empty, and vain creatures that they were—could distract themselves with bustles and crinoline like kittens chasing a ball of yarn. Fashion was cast as a narcissistic, superficial, and ultimately, female pursuit. Men, the story goes, had opted out.

— From Alex Jung’s wonderful essay on masculinity and menswear, “Come As You Are” (via TMN)


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  3. talewaggercreations said: Interesting extract.
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